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Firm publishing real-life Case Studies, practical know-how and benchmark data on what works in marketing today

MarketingSherpa is a research firm publishing real-life Case Studies, practical know-how and benchmark data on what works in marketing today.

237,000 marketing pros read MarketingSherpa each week to discover how to improve their results. The Economist, Harvard Business School’s Working Knowledge Site, and have all praised MarketingSherpa’s content.

In addition to eight, free, weekly newsletters, we publish Benchmark Guides, Buyer’s Guides, and How-to Handbooks.

You can meet MarketingSherpa’s researchers and your marketing peers at MarketingSherpa’s annual Case Study-based Summits: Selling Subscriptions Online Summit (every May in NYC), Email Marketing Summit (every February in Florida), and the B-to-B Demand Generation Summit (every fall in Boston and San Francisco.)


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How SEO Can Help Your Online Business

seoedmontonnewIf you are running an online business and would like to see your business flourish, it is important that your website becomes search engine optimized for the particular product you are selling.  In this way, you will be able to get decent amount of traffic going to your website.  This particular type of traffic you get from search engine search results are called organic traffic.

Now, the best part in having your website search engine optimized for the product you are selling is that visitors to your site are interested in something your website has.  After all, they used a keyword search phrase to search for it and your website was in one of the results.  These are practically the best types of visitors for any online business as you have more potential to sell to them unlike visitors simply coming from a link you shared in social media.

Search engines are great tools for getting what you need on the internet.  You can search for information or products that are being sold online.  If you’re regularly online, it is likely that you also use search engines to get to relevant websites on a topic, subject, or product you are looking for.  The thing is, the search results you get from the search phrase you inputted do not just appear there.  You see, search engine makers have their own algorithms that rank the relevance of a website.  When a website is deemed relevant, the website then appears in the search engine search results.  The more relevant it is, the higher it gets in the page results.

To make your website appear relevant to search engines, you need to make your website search optimized through a process called Search Engine Optimization.  This process is not easy and takes a lot of man hours to accomplish.  This is because there are a lot of website owners who are also doing this method to outdo others.  The best and simplest way to have your website become search engine optimized is to hire companies that do SEO services.

SEO services Edmonton has been in this trade for many years and they know the ins and outs of their trade.  Their experience over the years has helped them know what works and what don’t.  Hiring the services of SEO companies gives you a better chance of online success.  After all, in business, you need to spend in order to earn.

News Search SEO

Search Engine Optimization or simply SEO, it the act of making a website visible to search engines on keyword searches through the use of different SEO techniques.  Since different search engine companies like Google, Yahoo, MSN, Bing, and others use different algorithms in factoring in their search results, SEO is rather a hit and miss concept.  If you strike gold with a particular search engine, it does not mean you will be doing very well with the others.  Nevertheless, SEO is still a crucial part for every website that wants to earn unique and organic traffic going to their websites.  Any website that does not practice SEO will surely lose to similar websites that does.

SEO-for-2015Most SEO Companies have tricks up their sleeves to help make their client’s website rise up the ranks in search results.  Of course, due to the changing algorithms every now and then being implemented by search engine companies, the rules change for SEO.  What may have worked in the past may or will no longer work now.  In the past, one of the most popular ways of getting SEO backlinks was through article submission to article submission websites like Hubpages, GoArticles, Buzzle, and more.  These days, the web crawlers of search engines tend to ignore the links on these sites and thus are no longer useful for SEO purposes.

These days, News Search SEO has deemed that the demand for social media SEO has been on the high as many website owners are becoming well aware of the impact that social media marketing can do for their website.  Through social media, they are able to expand their reach much better.  However, since they can only do so much, they are now relying on the services of SEO companies to help them with their social media campaigns as well.  Aside from just the regular SEO practices, social media has now become an invaluable part of SEO for website owners and as an offering or product promotion for SEO companies.

As a website owner, if you want to go on top or stay on top of your game, it is vital that you maintain and practice SEO for your website always.  Newer and better ways of SEO are being discovered occasionally and stopping with at your current standing and no longer availing for SEO services may actually make you end up losing more than what you bargained for.  Always remember that in every business, including website businesses, you need to spend in order to earn.

Importance Of Content And Links In SEO

Having a website can be lots of fun, especially if it involves making some money out of it.  Of course, if you want to earn money from your website, you need to maintain it regularly and practice SEO and get the services of SEO companies to make your website more search engine optimized.  This is crucial if you want to meet the earning potential of your website as it builds and creates organic traffic going to your site that are important if you want to sell something.

Traffic is one of the most important things if you want to earn.  If you are able to sell an item out of every 10,000 visitors that visits your website within a span of a week, imagine getting more than 50,000 visitors to your website each day.  This means that you are able to sell more in a day than in a week through SEO.  In fact, this is actually possible through SEO.  However, keep in mind that it is not just all about SEO that is important.  No matter how search optimized your website is if you do not have any valuable content, then the unique visitors to your site will just bounce.

seo-training-btm-koramangala-bangaloreContent is very important when it comes to running a website.  After all, the main reason why they visited your website is for the content itself.  Unlike authority selling sites like Amazon and eBay that do not really need any content, for a regular website owner, it is very important that you provide valuable content to your visitors.  To make things more positive for your website – and for SEO purposes – you can link to some of your previous content that is related to the current topic you are handling.  This not only makes it more friendly to the reader as they are able to click links that are associated with the content they may be looking for, but it is also SEO wise.

The importance of content and links in SEO can never be underestimated.  This is why it is crucial that you have, at the very least, one new article post each week so that web crawlers do not deem your website as inactive.  Adding one post each week can do wonders to your website’s search results in search engines so new content posts should never be underrated.

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